There's a very low possibility that you'll ever catch me buying plain white t-shirts and v-necks from brand name boutique labels. I just can't wrap my head around how these even exist. You're going to tell me the slight difference, if any, between a heavy weight cotton Fruit of the Loom and these Neighborhood tees are worth the price gouge of about $80? I'll stick to my $12 plain 5 packs at Target. Word.