Low and behold (and through the help of a friend of the magazine's, Elle Wagner) we discovered what was really behind these musical shoes. What I thought was a cool video concept to launch Adidas' Mega brand in France ended up being very real. Though the shoes will not be available with the system embedded, the system is very real and they're actually making music through dance. Amazing.
Monday, April 11, 2011
Les Twins for Adidas Megalizer
Low and behold (and through the help of a friend of the magazine's, Elle Wagner) we discovered what was really behind these musical shoes. What I thought was a cool video concept to launch Adidas' Mega brand in France ended up being very real. Though the shoes will not be available with the system embedded, the system is very real and they're actually making music through dance. Amazing.
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nike did something similar.
ReplyDeletesearch "nike music shoes"on youtube...