Monday, April 11, 2011

Les Twins for Adidas Megalizer

Last week we posted a recent dance battle featuring Les Twins and I've been scouring the internet ever since for clips of them and their amazing skills. I found something at Adidas, big surprise. ;)

Low and behold (and through the help of a friend of the magazine's, Elle Wagner) we discovered what was really behind these musical shoes. What I thought was a cool video concept to launch Adidas' Mega brand in France ended up being very real. Though the shoes will not be available with the system embedded, the system is very real and they're actually making music through dance. Amazing.

 For a bit more detailed info on the project click here. (Thanks Elle!)

1 comment:

  1. nike did something similar.

    search "nike music shoes"on youtube...



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